Little did I know that 2020 would bring a pandemic upon us that plowed like a hurricane all over my plans and carefully made calculations and for a while there, it was no longer a question of evolving LOUDBODIES, but keeping it alive. There were times when I thought we wouldn’t make it. Looking forward, some days I am still questioning whether we will.
Everybody advised me against pursuing my sustainability goals – it’s not the time to take such a huge risk, to invest all your savings, to go into uncharted territory.
I’m not a fan of leaps-of-faith – everything I have achieved has been through hard work, not lucky circumstances. I am terrified of how this will go, to be completely honest.
But deep within me, I felt that we cannot go on like this. If there is one thing I want to do in this life is leave this world a better place – I want to help people. And damaging our planet with microplastics, synthetic materials that are a terribly polluting thing to produce do neither. Doing right by this planet is as important to me as doing right by its people. Sustainability is not a marketing gig for me.
Whether going sustainable will be a step forward for LOUDBODIES or be a risk that becomes our undoing, I am at peace. I can put my head on the pillow at night and feel good with myself for doing the right thing, making the right choice no matter the consequences.
Here’s to pursuing the right thing, no matter what adversities life throws your way. In spite of everything, we’ve made it happen.
The sustainable fabrics that we introduced are OEKO-TEX 100 certified both in terms of fibre and printing, so besides them having been produced responsibly, no harmful substances are used for the printing process either.