As our team are taking their annual holiday, orders placed August 9th through August 22nd will start processing on August 23rd.
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The witching hour 🔮If you could cast a spell, what would it be?Beauty @tebenescu is wearing "Sarla" Dress Green Cotton, @blackiefrenchie is wearing "Gabrielle" Top White Cotton & @ngwepelagie is wearing "Sofia" Dress Green Cotton 🐈‍⬛
Wishing you all a magical week ahead & I hope you’ve had a quiet weekend 🐈‍⬛✨Beauty @blackiefrenchie is wearing the "Leola" Dress Blue Cotton 🌿
The past two weeks I haven’t been around as much because I’ve been dealing with the toughest decision I’ve taken since starting Loud Bodies. In January we have been contacted by a big clothing rental platform who wanted to purchase stock from us. I felt like I had caught God by the foot (does that expression exist in English? it means #feelingblessed in Romanian, just in case it doesn’t), as this came at a time when I was seriously doubting our future. They wanted to buy 110 items from us, that’s two months’ of work and several months of salaries and rent right there. The problem was I only became aware of the business practices of the rental platform’s owner company after accepting the deal. I didn’t know much about this retailer because unlike Inditex or H&M, they are not available in Romania, so I was never in a position to do my research about them to determine whether or not I would make a purchase. Initially, that was only a small red flag, but as the months passed I kept hearing about them exploiting garment workers, stealing from small artists, just… terrible stuff. I was supposed to deliver their stock this week. We have been working on it since May. I kept feeling worse and worse about my decision, but I tried to justify it. They are just owned by them, they are not them. Rental is sustainable and will enable so many people who would not normally afford our clothes to wear them. And most of all, I was scared - we were 90% done with sewing the items, received an advance, spent the advance, paid for the fabrics, all the work… Today I wired their advance money back. No matter how terrified I feel, when the only pro list in my going through with this is the money, my answer is no. I will not live my life guided by money and fear, let alone my business. No amount of money is worth feeling so guilty and anxious that for weeks I dreaded coming into the atelier. I kept blaming it on the deadline and burnout, but that was not it. I was feeling so ashamed with myself for not having done my due diligence and not having the courage to pull out earlier that I was no longer able to do my work. (continued in the comments)
Did anyone say goth wedding? 🐈‍⬛ The stunning @tebenescu in the "Komako" Dress Black Linen, available in sizes XXS to 10XL & made sustainably and with love in Cluj Napoca, Romania 🤍
✨ Regal ✨ beauties @blackiefrenchie and @alua_tebenova in the "Leola" Dress Blue Cotton & "Sofia" Dress Blue Cotton 🐈‍⬛ did you know that if you like any of the dresses from our summer collection, but would like them in any of our other available colours, we can make that as a custom order? Besides altering lengths and measurements, our custom orders apply to the fabric choices as well 🌿
The stunning @ngwepelagie in the "Junko" Dress Blue Cotton from our summer collection, made sustainably & with love in our little atelier in Romania 🤍 Available in sizes XXS to 10XL 🐈‍⬛
Here’s to a quiet weekend... 🐈‍⬛ the stunning @ngwepelagie is wearing the "Leola" Dress Green Cotton and beauty @blackiefrenchie is wearing the "Elisa" Shirt White Linen and "Sojourner" Pinafore Floral Organic Cotton 🤍 which look do you like more?
Affectionately nicknamed the baby outfit, comprised of the "Elisa" Shirt Black Linen & the "Fannie" Shorts Black Organic Cotton this look is for everyone who’s ever found themselves sighing while staring longingly at a victorian painting. Modelled by the stunning @tebenescu 🤍
We played a lot with light & setting for our latest collection’s campaign and some of my favourite shots are these moody, witchy outtakes 🤍 Do you like them?The stunning @blackiefrenchie is wearing the "Leola" Dress Blue Cotton 🌿
Have you seen our new Harriett dungaree? While the dramatic dresses definitely took center stage at the launch of out summer collection, there’s also some practical items, but definitely not without flair. The stunning @ngwepelagie is wearing the "Harriet" Dungaree Black Organic Cotton and it also comes in floral 🤍 how do you like it?
Today we made a tough decision, one that makes me feel a bit sad and a bit scared, but one that I hope is going to be the best for us. Unfortunately all our collections from 2020 are being discontinued - which means that we are no longer going to restock the following fabrics & colours:linen blend: kale, pastel pink, mint, terracotta & the prints (vintage couch, olive and beige flamingo, black botanical, brown passionfruit, baby blue floral) textured cotton: red floral sweatsuit cotton: both baby blue and black the pink cupro the pajama leopard printI have a hard time letting go of so many colours and prints that I loved and so many designs that I loved, but unfortunately it’s been becoming increasingly clear to me that stocking so many fabrics is unsustainable for us. Our fabric provider has kept increasing both their pricing and quantities since last year, the price per meter on some of these fabrics even doubled and the minimum quantity we can order tripled. It often happened that I restocked a fabric that was going well & then it plunged - and 4-5 months later we’re still struggling to finish a the bolt. The more fabrics we have to restock from the past, the less money we have to invest in new fabrics and the more of a struggle it is to actually be able to gather the money we need for a new collection (currently trying to get it together for the affordable capsule and we’re a few thousands short). Moving forward, we will have to have a more seasonal approach to collections. That doesn’t mean we’ll start pumping out items in a fast fashiony rhytm, but that it is very unsustainable for us to try and keep a collection stocked for as long as we did the 3 we resealed last year. For example, it’s been weeks since we sold an item in the passionfruit print, but we’ve got a huge bolt left. This applies to this summer’s collection as well - we will not keep it more than 3-4 months and only restock a fabric is if sold truly well. So if your heart’s still set on any of our old items, now’s the time to make them yours. Also, the sooner we are able to sell more of them olds, the sooner we’ll be able to start working on the affordable capsule 🤍
Surprisingly, because I’m very much a dress kind of person (I bet you couldn’t tell, right?), one of my favorite outfits from this collection is the Laverne set, named after the incredible @lavernecox worn above by beauty @ngwepelagie 🤍 I’ve always hated how professional attire and power dressing means “masculine” or whatever is defined as masculine by society and whatever is perceived as “feminine” such as frills, pink, florals means frivolous and weak. I believe we get to define our own femininity, which is why I never use the word feminine to describe our clothing. What is feminine to me might not be feminine to another person and no one gets to dictate how you define and express your identity. These boxes that society created for gender expression have generated so much pain, so much misery and have left so many people out and in between, always needing to justify their existence to those who insist we must only exist within those damn boxes. So damn those boxes to hell, power dressing is what makes you feel powerful, whether it’s a pair of jeans or a blazer that makes you feel like the Queen of the Frilled Lizards 🤍

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