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I’ve been thinking a lot about how to make our business model more circular and it’s definitely a challenge in our line of work.I have been on the lookout for recycled fabrics that are not polyester (because while it does consume less resources to be made, at the end of the day it is still plastic and not a great option especially in its end of life) and been juggling with several ideas of prolonging our item’s lives and giving our business model more circularity.A buyback program would not exactly be very environmentally friendly, since we are based in Romania and most our clients are in the USA and UK, so shipping the clothes back to us would emit more CO2 than giving an item a second life would save.But what did cross my mind and I think is a good idea is partnering up with several NGOs from the countries we sell in, organisations that help disadvantaged communities and have our clients donate their clothes that are still in good condition to them & in exchange receive a gift card with 50% of the item’s value. That would ensure good clothing does not end up in the landfill and it would give it a second life with someone who otherwise would unfortunately not have access to sustainable clothing - a good deed on both ends.What do you think? Is this something that you’d want to be a part of? Got any other ideas for a more circular trajectory?
While working on the 70s themed collection, we’ve decided that it would be a lot easier instead of releasing a separate collection for the Affordable Line each year, to keep adding new items to it with each collection we release. That way we’ll be able to have some simpler and more accessible designs in the fun fabrics we usually use and it won’t feel like such a separate thing. The lack of colour from the first release was due to the fact that no matter how many colours we add, black has always been our best selling colour - so we went for a satin and a stretch black. The print was more toned down because I thought it would be something that’s easier to style than something very bold and also easier to wear several times per month/week without it being so in your face of a repeat-wear. We were also supposed to have a nice textured green stretchy fabric, however the provider had supplier issues and will only be able to deliver that fabric in February this year (yes, sourcing fabrics in the last year has been a joy. I’ve already threatened my team I’m quitting, there’s been so many issues with finding fabrics for the Spring collection). Some people thought the lack of colour and fabric choice was pricing related, but actually the Tencel and Lyocell are more expensive than most our old fabrics - they were just what I thought people could get the most wears out of & also a lot less maintenance when it comes to ironing than our usual linens/cottons. So within this collection, we’ve made quite a few items at a more affordable pricing point & also made the best selling designs from the Affordable Line from the new fabrics to add a pop of colour - have you checked them out? What else should we add to the Affordable Line this year?
Hello, beautiful people! How has the new year been treating you, have you had the chance to catch your breath and relax a bit these past weeks? I really hope you did! We are all finally back in the office working full steam ahead on your orders and slowly but surely making our plans for this year. We want to go into a new direction that I’m planning on quizzing you about tomorrow & that I’m really excited about. But meanwhile I just wanted to check in and thank you so much for being with us for yet another year. And for having understanding, patience and respect for our downtime, which is what allowed my team to be able to take two weeks off to recharge. It may not seem like a really big thing, but in the era of speed in which most clients expect their deliveries from clothing companies to arrive two days before they ordered if possible, I think it’s absolutely incredible that we’ve managed to gather you around us - people who care about the people who make their clothes. It means the world, so thank you. I hope we’ll get to live in a world where all employers will be forced to respect employees’ wellbeing and ensure good working conditions. That’s definitely something I hope to be able to do more for this year, because what’s never going to change is my commitment to leaving this world better than I’ve found it. I wish you if not a wonderful one, at least a quiet new year 🤍
Despite how hard these past few years have been, in moments like these I am so grateful to be able to be working for myself and take time off. We’re not having the best holiday ever as it’s been filled with family drama and a ton of running around in between, trying to get a miriad of errands done, but in the same time I am privileged enough to be able to complain about the fact that my holiday is not as relaxing as I would’ve wished. So many people do not have that luxury and are made to work this week, I honestly think it should be illegal and everyone should have these days off. Most of my team didn’t have enough paid leave for two weeks off during the holidays as they took them during the year, yet I still gave everyone two paid weeks off because no dress is as important as their mental health and their right to rest after such a long year. And I also have you to thank for being such an incredible community. Despite the fast pace most retailers and the internet have gotten you used you, you are so patient and understanding with the fact that a small business cannot compete with that, especially not one that values the well being of their employees. Your kindness is what keeps us going and we’re forever grateful for that 🤍
Phew, what a damn year it’s been. I hope you’re able to take some time off these days and are able to rest - that’s what we’re all doing. I just want to sleep, day drink, cry and lick the wounds this year left behind on my exhausted body. In all seriousness, I hope you’re had downright boring holidays where the most dramatic thing happening was a glass getting knocked over and you’re able to enjoy some peace and quiet to rest and regroup. This year had been incredibly challenging on all fronts for everyone I love and it’s left us exhausted, depleted and a little less hopeful than I’d like to be. I am equally looking forward for 2021 to end and am terrified of starting a new year. I think a lot of us are in the same boat, so I am sending you my love and I hope you are taking care of yourself 🤍
✨ The 70s called, they want their Beauty Queen back ✨@blackiefrenchie is looking like the Queen of fucking everything in what is by far my favourite pieces/outfit from this collection. It’s officially been two years since Line has first been our model with no prior experience and this is by far my favourite imeges of her, a true retro Goddess 🤍We never work with professional models because we want to show that everyone is beautiful and photogenic in an environment in which they feel safe and allowed to express themselves and all our images are living proof of that (@ modeling agencies and the rest of the fashion industry, maybe it’s time you caught up) 🤍Line is wearing the "Grace" Shirt Yellow Organic Cotton & "Sophia Duleep" Skirt Print Ecovero, what we’ve affectionately nicknamed the Clown outfit & it will most definitely ensure you’re the most Glam Clown in town. How do you like it? 🤡
Thank you so much for the warm welcome you’ve offered our new collection! And I apologise for the silence, but we’ve been working hard at shipping our this year’s last orders 🤍 Have you been able to take a proper look at it by now, what’s your faves? 🤍
Bringing back some retro nostalgia, but the archaic beauty standards are staying in ✨the past✨When this year started, I dared to feel hopeful that this will be at least an easier year. I was wrong as professionally and personally, this was one of the hardest, most exhausting years both me and my team has been through. We’re all hanging by a thread and counting down the days to the winter holiday, but until then, we’ve got one more labour of love to share. Every collection this year has been a challenge and a real, true labour of love - if we weren’t all loving what we’re doing (and eachother) I think by this point we would’ve set the atelier on fire five times over and just called it a day by now. This one is no exception, so I am beyond thrilled to introduce you to our Autumn (hah 😅) / Winter collection. The starting point for this collection was the 70s and as I was looking for images from the 70s from fashion magazines to draw inspiration from, I was once again hit by a depressing lack of diversity. It fills my heart with joy to be able to bring something different to the table and to show the world that all bodies look absolutely fabulous in trapeze pants or mini skirts or whatever else out there that has constantly been written off as a thin-people-exclusive. Nothing is. The only requirement for something to look good on you is you liking the item and it being comfortable. Nothing more. A question that I am sure is on everyone’s mind is timing - of course we were not planning to launch this late. In summer we planned to launch in October, we then did everything in our power to launch in November, but it didn’t go our way. What I can promise is that we will deliver all orders that are placed today, the day of our launch before the New Year’s. We will of course do our absolute best to deliver as many orders as possible before the Holidays, however my team has had a tough year and they deserve the time off, so I cannot keep them working later than the 21st of December. After the first 24h, we’ve back to our usual up to one month standard delivery time. All that said, I hope you’ll love it. Let us know what you think & if you have any Qs in the comments🤍
As you might’ve seen a few weeks ago, we’ve announced that we are not participating in Black Friday this year. We’ve never done a classic BF sale, we’ve always held our No Shenanigans sales during November, because I never wanted to put pressure on our community with flash sales, to manipulate via FOMO or to encourage impulse buys.However, we would like to remember that even though we haven’t done anything specifically BF related, we’ve still got a lot of items on sale! Currently there’s 84 items in our sale section with prices reduced up to 50% - which makes for almost half our items and the selection includes a lot of our best sellers too.All the items that are on sale are discontinued - so we will not be restocking the fabrics they are made of and many of them are on their last few metres. If you’re looking for a deal and set your sights on the items we released early this year and the previous one, go take a peak at our sale section 🤍
I would love to have some insight from you about what influences your purchase decisions.As I’ve mentioned in a previous post, we are having a pretty slow period and whenever we have a slumpy few months, I end up spiralling and obsessing about what I’m doing wrong. Rationally, I know this has been a tough year for everyone, that clothes may not be a priority for most people right now and the Black Friday frenzy worldwide doesn’t help - I know there’s a bunch of factors that are out of my control and that blaming myself doesn’t help anyone.In this context, I would be really curious to learn more about how you shop and what influences your decision to place an order with a brand.For example, what is a more important factor for you, the price of an item or the values a brand has?Does the regularity of new collections matter for you, or do you shop aseasonally?Do you get bored of a brand if they don’t come up with new collections more often?Does the amount of trust you have in a brand impact your decision and what values you seek in a brand in order to consider them trustworthy?Do you only shop during sales or do you purchase things full price as well?And is occasionwear something you are currently looking to buy? You don’t have to answer to all of them, I thought I would add in more specific questions since for me it’s always easier to think of my answer rather than having a super broad unspecific question. My anxious brain is really grateful for your time if you can spare a few minutes to pitch in! 🤍
What does a great outfit mean for you? For me, first and foremost, a great outfit is one that is comfortable. I’ve gone my whole life trying to fit into clothes that I liked, but that were not really my size, not even noticing how uncomfortable I was. Or rather, I was taking that constricting feeling as a given - you know, the pain of going a whole day with a bra band that’s 3-4 sizes too small, so tight that it leaves actual wounds into the skin was a normal thing - like that’s how it was supposed to be. It’s definitely not. Clothes shouldn’t be uncomfortable, no matter your size. So to me, a great outfit is one that’s not only an expression of your personal style, but also one that respects and embraces your body, not one that may look nice, but it’s constricting both your body and your spirit. Fabrics should be caressing your skin, not aggressing it and clothes should be made to fit your body, not the other way around. Anything less, you shouldn’t settle for 🤍
I hope you are having a quiet Monday & peaceful start of the week! I wanted to let you know over here as well in case the stories don’t show up for you that you can still place your order and receive it before the Holidays! When we set the best before date, we wanted to make sure we will not let anyone down and be able to deliver on what we promise, however we weren’t taking into account the possibility of orders no longer coming in 😅 We will most likely run out of orders to process by the end of this week - I’m not sure whether this is due to Black Friday sales everywhere and our decision to not participate, however it seems like this keeps repeating and much like last year, the final months of the year are pretty tough. But that is good news for you, as you can and will still get everything you order until the 1st of December before the Holidays! 💌

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