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Made from soft cottons, silky ecovero viscose and love, our new items feel like a hug and are here to make you feel what clothes should always make you feel: loved. Because people of every size deserve to live their Victorian nightgown fantasies, to feel cute while lounging around, to experience the feel of quality fabrics that bare respect for both their skin and the environment. We’re worthy of flowy, rich, big dresses to help us claim the space we rightfully deserve. And we don’t need to hide in amorphous & boring PJs, we deserve better. Our leisurewear collection is striving to do better by all of you and to show you that you’re not an afterthought, that fat people should be able to not only have, but live their fantasies as well 🤍
Thank you all so much for the incredibly warm welcome of our leisurewear collection. Since everything about this collection has been so complicated, I was hoping for the best but kind of preparing for the worst when it came to the launch, but we’ve received such wonderful feedback and so much love. Thank you so much, truly. It’s such relief to know that all the work, stress and tears behind this collection have been worth it. Did you get to take a proper look at it? How do you like it, what’s on your wishlist?A million thank yous to our wonderful team who made this shooting happen: Photos: @costrut Styling: @veronica.tomos Makeup: @angela_kis_t Hair: @dennzzi The beautiful location is: @caminohomecluj And our incredible models: @madalina_oros @soniaoffduty @blackiefrenchie @thealexanderwhite
Wow. This has been a long time coming, my dears. When we started thinking of a leisurewear collection in November, the launching timeline was late January. Everything short of the atelier catching fire that could’ve gone wrong while developing this collection has gone wrong. To put things in perspective, we organised the lookbook and campaign shootings for this weekend last week when we didn’t yet have the S and 3XL scalings of the patterns, basing everything on the hope that they’ll get here in time. They got here on Thursday and we finished sewing everything 10 minutes before my ladies’ schedule ended on Friday. It was paramount to do it as fast as possible, since meanwhile we’ve run out of all our bestselling fabrics and orders are no longer coming in. At times it felt as if the Universe itself was against us. I flipped it off a couple of times and kept pushing forward. It’s been stressful, exhausting and frustrating - but it’s finally, FINALLY here. There’s hoodie & trouser sets, pajamas, mostly classic silhouettes but for two gems that I have to admit are my favourite and will not be wearing indoors this summer - the Claudette nightgown and the space claiming Jane dress. We’re introducing 3 new fabrics: a thick, soft and stretchy cotton for the hoodie sets, a lightweight & sheer GOTS certified organic cotton for the nightgowns and an ecovero viscose mix that’s as soft as a hug & compostable in soil. I am so proud and grateful to finally see this go live. I would say I hope you’ll love it as much as we loved working on it, but I hope you’ll love it a bit more 😂 Would love to know how you like it in the comments 🤍 A million thank yous to our wonderful team who made this shooting happen: Photos: @costrut Styling: @veronica.tomos Makeup: @angela_kis_t Hair: @dennzzi The beautiful location is: @caminohomecluj And our incredible models: @madalina_oros @soniaoffduty @blackiefrenchie @thealexanderwhite
The stunning @louange.m in the “Venus” Dress Pastel Pink Linen, available in sizes XXS to 10XL 🤍 We’ve only got a little bit of pastel pink linen left - 2-3 more items’ worth, so now’s a good time to get yours 🌸
The stunning @ioanagrama in the beige Freya, made from a sustainable linen/cotton blend, available in sizes XXS to 10XL 🤍 All our items are made per order so as to reduce overproduction that leads to waste, which is one of the biggest ways in which the fashion industry pollutes - excess stock is most often burnt. Not the case here, all our items are made with love and treated with respect 🤍
@Hm’s “consciousness” does not extend to their garment workers, as today marks 3 months since Jeyasre Kathiravel’s death with no accountability or palpable actions taken to ensure the safety of garment workers. CW: rape and murder. Jeyasre was a 21-year-old Dalit woman from Tamil Nadu, who was a garment worker at Natchi Apparel factory, which supplies clothes for @HM. One day, she did not return home from work. Her body was found a few days later in a patch of wasteland, having been raped and murdered. Her supervisor at Natchi has confessed and charged with the crime.According to the case study, several workers at Natchi have testified that Jeyasre was sexually harassed multiple times by the supervisor. They have stated that the supervisor had a history of sexually harassing women and that he is not the only one. More than 25 other women have since come forward with sexual harassment allegations from their superiors.Women workers at Natchi have no faith in the Internal Complaints Committee (ICC) as there’s no change in the behaviour of the supervisors even after registering complaints. They observed that those who complained to the ICC were demoted, fired from their jobs, or became targeted within the factory through increased production targets or other forms of violence. A report by Care International found that 1 in 3 garment workers have experienced sexual harassment and AFWA confirmed that the purchasing practices of fashion brands reinforce gender based violence in supply chains as brands care more about profits and targets than they do about people. We demand: * Compensation for Jeyasre's family * End any and all coercion and retaliation related to this case * An enforceable agreement with Brands, Eastman Exports, and TTCU that includes monitoring, remediation and prevention of gender-based violence and barriers to freedom of association. Help us hold @HM to account - share this post, comment on hm’s instagram and head to my stories for more ways to get involved. Creating international media coverage and public pressure is the absolute least we can do. Thank you @rememberwhomadethem for the resources! Art: @HeyImSakina #justiceforjeyasre
The stunning @ioanagrama in the beige Freya, made from a sustainable linen/cotton blend, available in sizes XXS to 10XL 🤍 All our items are made per order so as to reduce overproduction that leads to waste, which is one of the biggest ways in which the fashion industry pollutes - excess stock is most often burnt. Not the case here, all our items are made with love and treated with respect 🤍
Something that I’ve been thinking about for a while now is how to ensure our items live out their full potential. We don’t encourage impulse buys or try to present our items as disposable, on the contrary, but sometimes I know there are circumstances when a client doesn’t get to wear our item to the fullest - maybe a change of mind, or a change of size, it happens and it’s normal. So I would love to set up a way in which clients who want to sell their Loud Bodies items can do so directly to the people interested in them, so there’s a higher chance of them actually finding a home and getting a second life. Doing it through our website is very complicated, we haven’t found a way to make it work legally from an accounting point of view - so for the item to be able to be listed on our site and someone to be able to purchase it second hand. However, I’m thinking of setting up a Facebook group where people who would like to sell their items can do so - would you be interested in that? Should I set it up? Would love to chat more about this & if you have better ideas on how we could give our clothing a second life, feel free to comment! @blackiefrenchie is wearing the “Gabrielle” Dress Emerald Green Cupro which is currently out of stock, but we still have a few in dusty pink 🌸My heart grows when I look at the new Gabrielles - the quality of the fabric, the weight, the glow - beauty without having to compromise, beauty without harm, beauty with integrity. How wonderfully fitting 🤍 A million thank you’s to our incredible team: Photos: @costrut Styling: @veronica.tomos Makeup: @angela_kis_t (with the mention that Linette’s makeup is inspired by a wonderful Tiffany Patton look) Hair: @dennzzi The beautiful set was designed by: @vowevents And our incredible models: @madalina_oros @soniaoffduty @blackiefrenchie
The stunning @adventuringbeth in our sustainable white cotton Gabrielle, available in sizes XXS to 10XL 🤍 Isn’t this shot absolutely dreamy? Nothing is blooming over here yet, it’s so wonderful to see some flowers, desperately longing for spring 😭🌸
A vision in pink 🤍 There’s still a few pink cupro Gabrielles up for grabs, made with love in our little atelier in Cluj Napoca & available in sizes XXS to 10XL 🐈A million thank you’s to our incredible team: Photos: @costrut Styling: @veronica.tomos Makeup: @angela_kis_t (with the mention that Linette’s makeup is inspired by a wonderful Tiffany Patton look) Hair: @dennzzi The beautiful set was designed by: @vowevents And our incredible models: @madalina_oros @soniaoffduty @blackiefrenchie
How can you tell if a brand is truly ethical, or just trying to make it seem like they’re doing right by the people who produce their clothing? Today both ethical production and sustainability have become “trendy” and big selling points. That is why every time a brand does the bare minimum to be more sustainable, they scream and shout about it from the top of every mountain. Ironically, they spend more on marketing these minuscule changes than in the actual change. If you look around, you will not see many brands talking about ethics. Usually what they reiterate time and time again is that “we do not own the factories our items are produced in” - which is something they say to take all responsibility off their shoulders. They also aren’t transparent about it at all - they never mention the names of the factories they produce within. There are platforms such as @goodonyou_app that assess brands and gives them a rating, whether they are sustainable & ethical or not - you can also google for example “is h&m ethical”, or any other brand and you will get plenty of such platforms with fact based assessments. If it’s a small brand, you can ask directly & if they do produce ethically there’s no reason for them to not get back to you/be dodgy about it. Personally, the way I treat my employees is something I pride myself with. The main key is transparency - are they open about where they produce? Do they give real facts and precise information about worker treatment or just vague statements and promises? When called out about worker mistreatment, do they create impactful change or do they just say “we do not own the factory and cannot control how they treat their employees?” Given how loud of a buzzword sustainability has become, if the big brands would be doing anything remotely ethical, they would be so loud and upfront about it - and market the hell out of it. Silence speaks volumes, always.
We are doing some wishful thinking and have started working on our summer collection this week. We’re quite far from having the funds for new fabrics and I don’t even want to have to think timelines, but it’s been so incredibly nice to be able to focus on something creative and exciting and disconnect from the stress and worry I’ve been buried deep for the past months. And here is where you come in - I would love to have your input! What would you like us to do for Summer? What’s something you’ve always imagined yourself in, your dream clothes, the ones you can’t find from a sustainable brand or in your size?A million thank you’s to our incredible team: Photos: @costrut Styling: @veronica.tomos Makeup: @angela_kis_t (with the mention that Linette’s makeup is inspired by a wonderful Tiffany Patton look) Hair: @dennzzi The beautiful set was designed by: @vowevents And our incredible models: @madalina_oros @soniaoffduty @blackiefrenchie

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