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What happened yesterday, the whole Instagram debacle, was at first something that made me exhale with ease because I was feeling really guilty about not posting much lately.Things have been a mess with the new collections behind the scenes these past few weeks and, as always, when IRL work becomes too overwhelming I’m neglecting our online presence. Both our ironing stations broke this week, none of the handymans I work with know how to fix them, just the sewing machines and I had to scower the internet for a company who had an ironing station in stock so that we could get it shipped today, because without an iron we can’t finish any item. Of course no one had what we needed on stock, so I had to upgrade to one twice as expensive, so now I’m stuck with an unexpected expense of 1200eur + 2 days of not being able to finish any items.So as I was feeling more and more anxious last night about posting and not knowing what to post, the whole platform crashed and at first I was like phew, now I have a legit reason not to post. But then I started to panic - what if one day Instagram won’t come back?Over 70% of our traffic & orders come from Instagram - we would literally go bankrupt without it and I am well aware that is not safe for a business, to rely so heavily on something that’s not in our control. It’s something I’ve been meaning to change for a really long while now.Something that I wanted to improve & expand since January is our newsletter - we now use it to announce sales or new collections, but I really want to do more with it and use it as a medium to communicate with you better and also to turn it into a place of learning and activism. If that sounds like something up your alley, I would really appreciate it if you would sign up (I will add a link to our stories). I promise to never spam you, I don’t think we’ve ever sent more than 4-5 newsletters per month (we will never be the kind of brand to send them daily), but usually it’s just 1 or 2, and soon it’ll definitely become a place where we can gather as a community, not just a means for announcements. But it’s definitely a way to ensure we stay in touch, connected, outside of social media.
Autumn is upon us and I’m revelling in this stunning fairytale worthy image created by @reunited_with_time in our “Flora” Skirt Kale Linen 🍂 Isn’t our kale liken blend just the colour for these chiller days? It’s unfortunately disconnected, so this is going to be its last Autumn with us, so if you’ve had your eyes on it, now’s the time 🌿
Hey, beautiful people! Long time no conflab, how are you? I’ve been banging my head against walls, as we are yet again in the same predicament as we were with this year’s previous collections - which is late, late, oh so late with no clear deadlines in sight. Four collections per year sounds like peanuts and a very decent number, especially as it’s not like we make collections with dozens of items, or when you compare it to Shein, who pumps out in between 7.000 - 10.000 new items DAILY. I literally cannot even imagine the logistics needed for such an astounding number of clothes, even as someone who’s an industry insider. Apparently it’s much harder than it seems. Our fabrics are late, several of my team members needed days off for health or family reasons and so we are barely working on the prototypes for the Affordable line when initially when we started planning it, it was supposed to be ready & live last week. By the beginning of November I also wanted to launch our main A/W collection, however none of our fabrics are even nearly ready, for some I am still waiting for colour swatches for approval after I have requested them in August (it usually takes one week to get a colour swatch in). I am kind of starting to lose hope that we will be able to launch it this year, as I am afraid that if we launch it at the end of November/early December, we will not have time to deliver the orders before Christmas and I will be letting a lot of people down. On the other hand, most of the fabrics for the collection are already paid for, and launching it in January is bad because Jan&Feb are dead months. Waiting until next Autumn is even more terrible, since having so much money stuck in fabric stocks is a real bad business decision (and I think I’ve had my allotted share of bad stock decisions this year already). This has been the main source of my anxiety for the past couple of weeks, what’s been yours? 😅
The stunning @heymiraaudrey in the "Gabrielle" Dress Cotton Maxi, made sustainably & with love in our little atelier in Romania 🤍 Available in sizes XXS to 10XL & we offer custom orders free of charge if in any way not represented by our sizing chart 🌿
I kept threatening you with a book club since January and not getting on with it has been something I’ve been beating the hell out of myself for this year. The truth is that I haven’t picked up a book for the most part of 2021. I have been feeling very burnt out (are there even degrees to it?) and I just didn’t have the mental space to read, especially since I do not like reading just for the sake of it or for reaching a book goal. I like reading to learn, I like to properly understand and remember what I am reading, whether fiction or nonfiction so when I just don’t have it in me to focus, I’d rather not read at all. I think books are such extraordinary vessels for learning about the world, about other people’s experiences, about ourselves - there’s literally nothing a book cannot teach you or make you feel. As humans, I think we owe the world one thing - to put in the work to leave it better than we found it. The first step in doing that is to learn about the needs of this world, the real needs of the people who have been at best overlooked and at worst exploited and abused - that it exactly what I want us to do together, to practice radical reading and radical listening. To do more to ensure we’re building a future for all.Please allow me to introduce you to @loudbodiesbookclub 🐈‍⬛ There’s not much there yet, but I’m working on it - give us a follow and maybe we’ll do a q&a these days to get to know each other better! What I want to create is a safe space for learning and conversation, it’s not going to be a place where I talk and you listen. We’re going to read a book per month and our first book will be announced next week. Until then, let’s play a game in the comments: can you guess what our first book will be?
Hey beautiful people, kind reminder that the 20% off the summer collection sale is ending tonight 🤍 Thank you for choosing us and I wish you a quiet Sunday evening 🌿
This weekend the summer collection’s on sale, 20% off all items ✨Discount is automatically applied & the sale will end on Sunday night 🐈‍⬛Thank you for choosing us & enjoy 🤍
@tebenescu looking fabulous in what has been affectionately been nicknamed our baby outfit 🐈‍⬛Shirt Made from our certified linen/cotton mix & the shorts from this summer’s new addition, the organic cotton mix.This week I’ve made the decision that starting next year we will no longer purchase cotton that is not GOTS or BCI certified - while all our cottons have been OEKO-TEX 100 certified and purchased from providers with reputable and certified good business practices, I’ve decided that is not enough and want to take every single precaution needed to ensure our cottons are not only produced sustainably from an environmental standpoint, but a human one as well.Do you know why certifications matter when it comes to sustainability? Or that natural doesn’t necessarily mean sustainable and that is one way in which many brands greenwash? Would you like me to go deeper into what makes a fabric sustainable and what greenwashing means and how to be able to identify when brands do it?
What would you like to know more about when it comes to sustainable fashion or the underbelly of running a business?Often times when I sit down to write a caption, I have all sorts of ideas that I then turn down thinking that either I’m sure everyone already knows that or because I think it’s boring and only I would care about that. I know there’s some imposter syndrome in the mix since I am young and don’t have studies in the field, so I constantly doubt the value of the information I have to share. But as I’ve said a million times, I want this to not be just another brand account that encourages shopping, I want to create something valuable through our communication as well.So some questions from you or telling me what you’d be interested to learn more about from my experience would help me a lot in quieting that annoying voice in my head and guiding me in creating a structure for what I could share that would be helpful or interesting for you 🤍
We’ve made many of our dresses in the latest collection available in white, because the bridal industry is probably the most limited sector of the fashion industry, both in terms of sizing and sustainability. If you were to if I may be cheesy, say yes to the dress, which one would you pick? 🤍 My choice would be a Leola 🐈‍⬛
The stunning @marikoashley is wearing the “Valentina” Linen Shirt & a custom “Flora” Skirt Pastel Pink Linen 🤍 doesn’t she look stunning? And did you know that we customize items’ lengths for petite or tall needs free of charge? 🌿 photos by @mytwinlensphotography
If you’re looking for the perfect autumn staple, let me introduce you to the "Laverne" Blazer Black Organic Cotton that comes in floral as well. Wear it as a blazer or throw a warm knit underneath & it can double as a jacket. The organic cotton it’s made of is a thick, denim like quality that’s bound to both keep you warm and endure the test of time. Available in sizes XXS to 10XL & custom if needed 🤍

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